Omatsuri Museum

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Omatsuri fashion

Omatsuri is a culture that is to be enjoyed by taking part.
Omatsuri fashion is an intangible but living cultural asset that reflects the historical backgrounds and the dashing spirit of the people who had fostered and passed down these festivals.
Let’s enjoy the uncompromising spirit of these dapper locals, seen even in the way a tenugui towel is worn.

Hanten jacket

No festival costume is complete without a hanten jacket.
Members of the township associations and friendship organizations wear the same hanten and carry their own mikoshi.

A traditional indigo-dyed hanten.

A longer-than-usual hanten is worn with a dark-colored obi sash to create a neat, clean look.
If a handako, or short longjohns, are worn, choose a shorter-than-usual hanten to go with it.
A woman wearing a short hanten jacket has a cheerful, energetic air.
A longer hanten can be worn like a stylish one-san (a slightly older geisha).

Custom-made hantenTokyo Wazarashi Co., Ltd. manufactures and sells original custom-made hanten with printed logos and crests.

for more information(in japanese)

Obi (sash)

Obi is an important item that gives your omatsuri fashion more punch.
Your overall impression changes dramatically by the choice of obi and the way it is tied.

Here, both the obi and hachimaki are tied, “kenka-musubi” style (kenka means “a fight”).
A purple-colored obi featuring a pattern of a net, adds spice to a traditional indigo-dyed hanten.

The obi, crossed in the front like the letter “X,” is what makes this Kanda-musubi so unforgettable.
With kenka-musubi, the “horns,” or the two sash ends, are made to stand like the letter “V.”
With otoko-musubi (otoko means “a man”), or Kai No Kuchi (mouth of a shell), the knot is brought to the side to create a sharp, clear image.
With mae-musubi (mae means “front”), arrange the sash to make it look symmetrical.
A neat way to tie the obi, cho-musubi style (cho means “a butterfly”), is to bring the knot to the back, and show it around the side of your lower back.

for more information(in japanese)

Koikuchi (carp mouth) shirt

The shirts were so named since the cuff of the sleeves resembles a carp’s mouth.
Various colors and patterns are available. However, on formal occasions, a white, plain koikuchi shirt should be worn.

Shirts for children also come in a variety of sizes, colors and patterns.
Mixing and matching the shirt with a hachimaki is one way to show off your taste in fashion.

These are a shirt and pants in an adorable pink flower pattern, worn as a set.
Wear a harakake (apron) and momohiki (longjohns) over a koikuchi shirt to create a clean, sharp look.
This is a shirt-and-pants set under the theme of senjafuda (“thousand shrine tags,” or stickers bearing the worshipper’s name, posted on the gates of shrines and temples).
A top-and-bottom for men featuring characters and letters, and a top-and-bottom for women featuring a floweret pattern.

for more information(in japanese)

Tenugui, or a cotton washcloth, and hachimaki (headband)

Tenugui is an important item that adds sparkle to your omatsuri fashion, along with an obi sash. The way you wear it can dramatically change your entire image.

A tenugui can be used many different ways, such as to wrap an object or use it in place of a handkerchief.
It’s so convenient that you can never have too many of it.
A group of young girls, dressed up with different-colored tenugui headbands in a tiny cherry blossom pattern.

A cherry blossom-patterned tenugui that is tied, kuwagata (stag beetle) style, creates a feminine look.

A pattern in a muted color goes well for a sophisticated adult woman.

Dochu-kaburi, to be worn like a hat while on the road.

Nejiri, or twist, which is the standard hachimaki style.

Kenka-musubi (“a fight” + “tie”) creates a masculine image.

Kenka-kaburi (“a fight” + “wear like a hat”)

Original tenuguiTokyo Wazarashi Co., Ltd.manufactures and sells original tenugui.

for more information(in japanese)


Footwear as part of omatsuri fashion consists of either a waraji (traditional straw sandals) or rubber-soled tabi socks.
If you want to show the ultimate in chic, we recommend tsubosagari, traditional Japanese sandals with the front part arched up.

When wearing waraji made of rice straw, you must wear waraji-kake, which are tabi socks worn only with waraji.
Rubber-soled tabi socks
Rubber soles are attached to the bottom of a sturdy cotton tabi. These are also matsuri tabi socks worn by men who carry a mikoshi portable shrine.

Tsubosagari (Japanese sandals)
Considered to be the most chic and dandy of all Japanese sandals, tsubosagari is worn with formal attire, so the strap must be white.

for more information(in japanese)



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